"Cannabis is no longer counterculture—it’s commerce, culture, and communication. The brands that succeed will be the ones that speak clearly, scale strategically, and stand for something real."
— David Paleschuck
WE WROTE THE BOOKS
The Cannabis Brand Licensing Bible
The Cannabis Brand Licensing Bible: The Ultimate Guide to Licensing Your Cannabis Brand is the definitive roadmap for scaling your cannabis brand across state lines—without going vertical or breaking the bank. Written by branding veteran David Paleschuck, this essential guide demystifies cannabis brand licensing in a fragmented regulatory environment. From IP strategy and partner sourcing to navigating multi-state compliance and maximizing royalties, this book arms entrepreneurs, consultants, and industry pros with everything they need to grow strategically and sustainably.
“This book is your compass in an uncharted landscape—equal parts strategic playbook and survival guide for cannabis brands ready to scale smartly, legally, and profitably.”
Cannabis vs Marijuana
Cannabis vs Marijuana explores how language shapes perception in the cannabis industry. From the origins of the word “marijuana” to debates over “recreational” vs. “adult-use,” bestselling author David Paleschuck unpacks the cultural, political, and historical weight behind the words we use. This book is a vital resource for anyone seeking clarity and inclusivity in today’s cannabis conversation.
“A trailblazing work at a crucial juncture. This book sparks the essential dialogue needed to reshape our language, challenge stereotypes, and build a more inclusive and informed future for cannabis.”
― Dale Sky Jones, Executive Chancellor of Oaksterdam University
Branding Bud
Branding Bud: The Commercialization of Cannabis is the first book to explore the rise of legal cannabis brands—and the consumers they serve. With deep dives into packaging, product categories, consumption habits, and lifestyle marketing, author and brand strategist David Paleschuck maps the evolution of a $70B+ industry through a modern branding lens. This essential read reveals how cultural shifts, legalization, and consumer behavior are reshaping one of the world’s fastest-growing markets.
“Few people could have written the first book on cannabis branding. David’s experience in consumer product goods, lifestyle marketing, and cannabis culture allow him to view this new and exciting industry in ways that many others can’t. Great insights and a great read.”
—Michael Blatter, Founder, Mirrorball