We help cannabis brands protect what they’ve built, partner with the right licensees, and scale smart.
Whether you're just starting to build your cannabis brand or you're already a leader in your local market, expanding beyond state lines isn’t just about ambition—it’s about having the right strategy. Without solid intellectual property protections and vetted licensee partnerships, your brand is vulnerable to dilution, misrepresentation, or outright theft. That’s where brand licensing comes in. It’s the business model that allows cannabis entrepreneurs to grow without touching the plant in every market. Want to know how it works—and why it may be your brand’s smartest next move?
SECURE, SCALE, SUCCEED.
A Trusted Authority In Cannabis
Through books, online courses, and hands-on consulting, we help cannabis entrepreneurs build brands with soul, scale with strategy, and license with confidence. Whether you’re protecting your IP, building a multi-state strategy, or just trying to make sense of it all, we’re here to guide you every step of the way.
Headed up by David Paleschuck—author of Branding Bud: The Commercialization of Cannabis, Cannabis vs. Marijuana: Language, Landscape, and Context, and The Cannabis Brand Licensing Bible. With over 14 years of experience in the legal cannabis space—and a background working with household names like PepsiCo, Microsoft, and MasterCard—David brings deep insight into what it takes to build cannabis brands that resonate and endure.
PROTECT, PARTNER, PROSPER.
A Clear Path to Cannabis Brand Licensing Success
From developing a clear licensing strategy and creating brand-ready materials to sourcing qualified partners, negotiating agreements, onboarding licensees, and driving go-to-market execution, we support every step of your licensing journey. Our proven six-step approach ensures your brand is prepared, positioned, and performing at every stage of the licensing journey.
“What Is Cannabis Brand Licensing — And Why Should You Care?”
Learn the basics, understand the risks, and discover the model that’s helping brands scale smart in today’s fragmented legal landscape.
Not sure where to start? Then start here:
Master Cannabis Brand Licensing with Our Online Courses
Whether you're just beginning your licensing journey or looking to optimize an existing program, our cannabis brand licensing courses walk you through every critical phase—step by step. Built for brand owners, marketers, and entrepreneurs, these on-demand courses deliver actionable strategies, legal best practices, and proven tools to help you protect your intellectual property, build licensing partnerships, and scale your cannabis brand across state lines.
